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Digital Transformation: Leveraging Digital Technology with Core Values to Achieve Sustainable Business Goals

Digital is changing the way business operates, forever altering the content of messaging, control over brand, interaction with customers, and communication with stakeholders. We are all, to some degree, students of the digital evolution – executives and non-profit managers, owners and entrepreneurs. Below Ira Kaufman and Chris Horton discuss how clarifying and aligning an organisation [...]

2017-10-10T21:58:53+00:00December 22nd, 2014|
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Navigating the Executive’s Digital Paradoxes

How can we prepare executives and managers to navigate the disruptions and respond to the opportunities offered by the digital revolution? A recent Forester study  highlights a fundamental paradox faced by senior management: “Today's executives know digital is a threat. More than 90% of global business executives believe digital will disrupt their business in [...]

2017-10-11T03:00:13+00:00November 7th, 2014|
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Who’s Preparing the 3+ Million Digital Marketing Managers Needed by 2018?

Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025).  As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]

2017-10-11T11:46:40+00:00November 7th, 2014|
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Digital Transformation – A Seven Step Roadmap

Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing.  As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]

2017-10-11T12:02:25+00:00October 16th, 2014|
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Prepare yourself for the Digital Marketing Transformation

 11 Steps to Prepare for Digital Transformation   The digital revolution has evolved to ongoing digital transformation. What’s changing in the digital environment? CXOs are replacing CMOs  Control has given way to openness Customer service is now a competitive necessity Content is now the game changer Data drives competitive edge How to best prepare [...]

2017-10-11T12:29:51+00:00April 12th, 2013|
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6 Benchmarks for Evaluating a Sustainable Digital Marketing Strategy: SERVAS Digital Analysis

Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?”My response is simple –there are no guarantees in this world.  But if I had the answer, I would own the most prolific global digital agency. Rather, I suggest addressing [...]

2017-10-11T12:17:17+00:00December 13th, 2011|
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Are You a Digital Alien, Digital Immigrant, or Digital Native? … Marketing to the Digital WHO

Becoming Digitally Competitive Every executive acknowledges the digital revolution. They passively explore and search, observe and download. But what are they actively doing about planning, strategizing and implementing digital programs to remain competitive? In fact a Digital Divide is growing between what executives say and what they ”do digitally.”  eMarketer reports [...]

2017-10-11T12:58:40+00:00October 24th, 2011|
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Social Media – Déjà vu for the Auto Dealer?

After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It seems the manufacturers have done a [...]

2017-01-10T20:43:24+00:00September 4th, 2010|
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Demonstrating the Power of Digital Marketing in 2 Minutes

Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-discovered this 2 minute video. [...]

2017-02-17T19:58:44+00:00September 2nd, 2010|
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