I’m not getting educated for my future! Part I: What I Need to Thrive as a Leader

  This post reflects a conversation on preparing future leaders between a millennial student and a baby boomer leadership strategist. Their impressions and challenges are revealed below. Millennial Student speaks:  As a college student living in this increasingly VUCA (volatile, uncertain, complex, ambiguous) age, I’m not getting educated for my future as a leader. Although [...]

2018-05-07T04:29:53+00:00May 7th, 2018|

Digital Transformation: 8 Changes to Rise Above the Herd

Digital transformation is a requirement for success in the VUCA (Volatile, Uncertain, Complex, Ambiguous) world. 80+% of businesses (SMEs to multinationals from B2C to B2B) realize the strategic imperative of digital transformation. But, what happens when 7 out of 8 these businesses  attempted Digital Transformation?  Disaster! The simple fact is that 84% of companies fail at [...]

2018-04-04T13:19:23+00:00April 3rd, 2018|

Who’s Preparing the 3+ Million Digital Marketing Managers Needed by 2018?

Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025).  As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]

2017-10-11T11:46:40+00:00November 7th, 2014|

6 Benchmarks for Evaluating a Sustainable Digital Marketing Strategy: SERVAS Digital Analysis

Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?”My response is simple –there are no guarantees in this world.  But if I had the answer, I would own the most prolific global digital agency. Rather, I suggest addressing [...]

2017-10-11T12:17:17+00:00December 13th, 2011|

Are You a Digital Alien, Digital Immigrant, or Digital Native? … Marketing to the Digital WHO

Becoming Digitally Competitive Every executive acknowledges the digital revolution. They passively explore and search, observe and download. But what are they actively doing about planning, strategizing and implementing digital programs to remain competitive? In fact a Digital Divide is growing between what executives say and what they ”do digitally.”  eMarketer reports [...]

2017-10-11T12:58:40+00:00October 24th, 2011|

Preparing Future Managers For the Digital World

Preparing Future Managers for the Digital World:Digital Marketing Alive Course   Marketing and Public Relations are being reinvented daily.  Advertising agencies and marketing managers are challenged to learn new skill sets and develop more comprehensive and integrated strategies.   How are we preparing students to become future executives and managers [...]

2017-10-11T13:04:13+00:00September 18th, 2011|

18 Best Practices for Adopting Digital Marketing

Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies.  Many struggle with the changes necessitated by engaging in Digital Marketing. The result is the New Digital Divide between companies [...]

2017-10-11T13:08:50+00:00August 31st, 2011|

Six Keys to Optimizing Digital Marketing for Small Businesses

Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small [...]

2017-01-10T22:55:40+00:00August 15th, 2010|