Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age? Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small [...]
Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]
Clients generally have unrealistic expectations of a integrated digital marketing strategy. They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline. An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can [...]
To be successful at social media you need to have a plan. As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter. Most businesspersons are overwhelmed with all the options and how to implement them. These six steps [...]
