About Jennifer

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So far Jennifer has created 5 blog entries.

The March for Our Lives: Sustaining #neveragain with the Z Generation

Sustaining #neveragain A Chorus of Harmony March For Our Lives … 800,000 Voices By Will Tharp, Diyaa Kaufman, Ira Kaufman Our Voice 11:23 am: There is silence. Beneath the blasting music and the shouted conversations on Pennsylvania Avenue in Washington D.C, it feels as if the Earth is waiting with baited breath. Although the March doesn’t begin until twelve [...]

2018-10-24T13:43:41+00:00April 4th, 2018|

Digital Transformation: 8 Changes to Rise Above the Herd

Digital transformation is a requirement for success in the VUCA (Volatile, Uncertain, Complex, Ambiguous) world. 80+% of businesses (SMEs to multinationals from B2C to B2B) realize the strategic imperative of digital transformation. But, what happens when 7 out of 8 these businesses  attempted Digital Transformation?  Disaster! The simple fact is that 84% of companies fail at [...]

2018-04-04T13:19:23+00:00April 3rd, 2018|

Humanity and Artificial Intelligence, an Abyss or Haven

Do we value the convenience and power of Artificial Intelligence over the sanctity of our human values? Our hi-tech business community is being challenged by the game changing Artificial Intelligence conundrum.  Value Generated  Each of us on our smartphones and computers interact and use Artifiical Iintelligence as much as 30-40 times daily; we are not [...]

2018-01-31T01:10:52+00:00January 31st, 2018|

Leading C Suite Executives Attend ‘Digital or Death’ Workshop in Lahore

A digital workshop titled 'Digital or Death' was conducted by Brainchild Communications Pakistan and RED Communication Arts in Lahore recently. The workshop, catering to the C-Suite management of several FMCGs, MNCs, banks and businesses based out of Lahore, was conducted by digital transformation specialist Ira Kaufman. Beyond the Scope of 'Challenge Market' The workshop focused [...]

2018-01-18T14:05:34+00:00January 18th, 2018|

Digital Transformation in Pakistan

Digital Transformation in Pakistan My recent visit to Pakistan was both educational and inspiring. With Pakistan (rated 50 among 50 counties in terms of Digital Preparedness ) there was a thirst for this new approach to business and entrepreneurship. They sensed transformation was the direction but most were in the stage of adopting [...]

2018-01-18T14:07:34+00:00January 18th, 2018|