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GERVAS: 6 Benchmarks for Digital Marketing Strategy

Tweet GERVAS:  Goal – Engage – Relationship –  Value –  Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? As a business or organization launches a social media … Read more…

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Here’s Proof Digital Marketing Works for Auto Dealers

Tweet In the past two years the social media revolution has ignited the automotive manufacturers to success. IT  WORKS  > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary. Auto … Read more…

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Tweet Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions. Add Facebook Widget /plugins to website or blog Show Twitter stream on … Read more…

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Social Media – Déjà vu for the Auto Dealer?

Tweet After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It … Read more…

Demonstrating the Power of Digital Marketing in 2 Minutes

Tweet Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and … Read more…

Six Keys to Optimizing Digital Marketing for Small Businesses

Tweet Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses … Read more…

Your Six Step Social Media Roadmap

Tweet To be successful at social media you need to have a plan.  As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and … Read more…

Healthcare Case Studies Harnessing the Power of Social Media

Tweet Healthcare professionals and marketing consultants converged in New York City this month to attend Social Communications & Healthcare; Case Studies and Roundtables, a conference hosted by Business Development Institute. Ira Kaufman, President of Entwine Inc, and I were honored to have been chosen to … Read more…

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Tweet Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes.  With the growth of online and social media, healthcare administrators … Read more…