GERVAS: 6 Benchmarks for Digital Marketing Strategy

Tweet GERVAS:  Goal – Engage – Relationship –  Value –  Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? As a business or organization launches a social media program, they try to anticipate the results and make the … Read more

Here’s Proof Digital Marketing Works for Auto Dealers

Tweet In the past two years the social media revolution has ignited the automotive manufacturers to success. IT  WORKS  > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary. Auto industry will spend about $1.2 billion this year on social … Read more

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Tweet Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions. Add Facebook Widget /plugins to website or blog Show Twitter stream on website Use buttons in footer, contact page and sidebar of  … Read more

Social Media – Déjà vu for the Auto Dealer?

Tweet After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It seems the manufacturers have done a great job of educating … Read more

Demonstrating the Power of Digital Marketing in 2 Minutes

Tweet Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-discovered this 2 minute video. It’s a … Read more

Six Keys to Optimizing Digital Marketing for Small Businesses

Tweet Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small businesses the answer … Read more

Your Six Step Social Media Roadmap

Tweet To be successful at social media you need to have a plan.  As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and how to implement them.  These six steps provide a roadmap … Read more

Healthcare Case Studies Harnessing the Power of Social Media

Tweet Healthcare professionals and marketing consultants converged in New York City this month to attend Social Communications & Healthcare; Case Studies and Roundtables, a conference hosted by Business Development Institute. Ira Kaufman, President of Entwine Inc, and I were honored to have been chosen to Moderate Roundtable discussions. Hospitals, non-profits, pharmaceutical companies and medical professionals … Read more

Did You Know… All About Facebook

Tweet Did you know…  Facebook’s value has more than doubled in the past 12 months to over $ 8 billion! Did you know… Women aged 55 and up are the fastest growing Facebook demographic in America! Did you know…  The average Facebook user has 130 friends. Facebook stats are constantly being updated. Recently Mashable included … Read more

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Tweet Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes.  With the growth of online and social media, healthcare administrators have new tools to evaluate and effect patient centered care. … Read more