GERVAS: Goal – Engage – Relationship – Value – Action – Synthesize
GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask?
As a business or organization launches a social media program, they try to anticipate the results and make the necessary refinements. These are some typical questions:
- Is the content of your social media message effective?
- Is your target market communicating via social media and will you reach them?
- Are you choosing and optimizing your social media tools?
- How do you evaluate your strategy before launch?
Each marketer/ businessperson can apply six simple benchmarks to evaluate the potential effectiveness of your social media efforts. This can be done as a self-evaluation, discussion with your team or via a focus group. Read More