We are in the age of the Social Consumer, where social networks are transforming business as the attention of the consumer is focusing on their social streams. They learn, discover and share with their friends.
Facebook has generated a lot of BUZZ lately with its unveiling of a new location based “Places” with local deals. Successful companies are integrating Facebook into their marketing strategies. Fortune 500 companies are racing to see who can get the most “likes” and companies like WalMart are banking that you will share their deals with your friends.
Here are 5 reasons it is imperative that your business have a Customized Facebook Business page. Read More »
Have you tried to explain to clients, colleagues, businesspeople or students:
Why social media works?
Why consumers feel they are not listened to?
Why traditional advertising has lost much of its power and is not trusted?
Why the Digital Media revolution is alive and growing?
I recently re-discovered this 2 minute video. It’s a very powerful demonstration of digital marketing and answers all of the questions above. Take 2 minutes and watch The Breakup.
As a viewer, you just experienced the five keys to Digital Marketing in a dinner dialogue between a man (the Advertiser) and a woman (the Consumer). The acting, the content and the gestures are exquisite as it shares the growing gap between traditional advertising and the consumer. Read More »
Clients generally have unrealistic expectations of a integrated digital marketing strategy. They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline.
An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can be collapsed to 6+ months depending on the relevancy and the timeliness of the promotion) During each stage the number of touchpoints, client marketing efforts that touch the customer, are expanded. These touchpoints build on each other and grow exponentially. As your network expands the media (traditional advertising, PR, online, social) begin to synergize with each other. In the future a successful strategy will be self generating and grow virally. The goal is to convert your network of touchpoints to actions that support your strategic objectives. Here are the expectations projected for the five stages of the Digital Marketing Timeline Strategy.
Hospitals, non-profits, pharmaceutical companies and medical professionals are searching for effective venues to engage patients. They are investigating the application of social media as they are confounded with compliance issues, newly proposed FDA regulations and conservative management. The conference featured case studies of healthcare companies and organizations that are using social media in different contexts. Some of the companies included: Read More »
Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes. With the growth of online and social media, healthcare administrators have new tools to evaluate and effect patient centered care.
“Innovative collaborations online among groups of patients, medical professionals, and other health care players are challenging the notion that health care happens only between a single patient and doctor in an exam room.”
In the growing Health 2.0 model, online and social media have dramatically Read More »
The vast changes in media have triggered a revolution in marketing. Rupert Murdoch noted it in 2006.
“To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are taking control.”
Facebook has generated a lot of BUZZ lately with its unveiling of a new location based “Places” with local deals. Successful companies are integrating Facebook into their marketing strategies. Fortune 500 companies are racing to see who can get the most “likes” and companies like WalMart are banking that you will share their deals with your friends.
