Demonstrating the Power of Digital Marketing in 2 Minutes

Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-discovered this 2 minute video. [...]

2017-02-17T19:58:44+00:00September 2nd, 2010|

5 Stages of an Integrated Digital Marketing Timeline

Clients generally have unrealistic expectations of a integrated digital marketing strategy.  They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline. An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can [...]

2017-01-11T00:33:01+00:00July 21st, 2010|

Healthcare Case Studies Harnessing the Power of Social Media

Healthcare professionals and marketing consultants converged in New York City this month to attend Social Communications & Healthcare; Case Studies and Roundtables, a conference hosted by Business Development Institute. Ira Kaufman, President of Entwine Inc, and I were honored to have been chosen to Moderate Roundtable discussions. Hospitals, non-profits, pharmaceutical companies [...]

2017-01-11T00:36:40+00:00May 17th, 2010|

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes.  With the growth of online and social media, healthcare administrators have new tools to evaluate and effect [...]

2017-01-11T00:40:07+00:00May 8th, 2010|

Social Media B2B Marketing for the Adhesive and Sealant Industry

Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as [...]

2017-02-17T19:35:41+00:00April 26th, 2010|

Beyond the Social Media Hype… Integrated Media Marketing

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]

2017-01-11T00:55:12+00:00March 1st, 2010|