Data, Media, Innovation… Roadmaps to Success in the Networked Economy

February 7, 2017 Transformative Leaders Lab Institute for Transformative Leadership Lynchburg College, School of Business and Economics Guest speaker: Mark Malseed, Digital Entrepreneur, Media Innovator and Bestselling Author of THE GOOGLE STORY Mark advises some of the largest organizations in the world on digital media & communications strategy. An investigative journalist turned entrepreneur, he is co-founder of [...]

2017-10-10T13:22:19+00:00February 17th, 2017|

Social Media – Déjà vu for the Auto Dealer?

After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It seems the manufacturers have done a [...]

2017-01-10T20:43:24+00:00September 4th, 2010|

Demonstrating the Power of Digital Marketing in 2 Minutes

Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-discovered this 2 minute video. [...]

2017-02-17T19:58:44+00:00September 2nd, 2010|

Six Keys to Optimizing Digital Marketing for Small Businesses

Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small [...]

2017-01-10T22:55:40+00:00August 15th, 2010|