Businesses Adopt Comprehensive Approach to Digital Marketing

Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]

2017-01-11T00:33:52+00:00August 4th, 2010|

Social Media B2B Marketing for the Adhesive and Sealant Industry

Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as [...]

2017-02-17T19:35:41+00:00April 26th, 2010|

Beyond the Social Media Hype… Integrated Media Marketing

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]

2017-01-11T00:55:12+00:00March 1st, 2010|