New B2B Buyer… Requires B2B Digital Marketing Strategy
New B2B buyer’s research and decision process is very much involved with social/digital media. Therefore the development of a B2B/ B2G Digital Marketing Strategy is a necessary next step.
New B2B buyer’s research and decision process is very much involved with social/digital media. Therefore the development of a B2B/ B2G Digital Marketing Strategy is a necessary next step.
Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as [...]