Beware the Minefields to Digital Transformation!
As Digital Transformation (DX) is this year’s corporate buzzword, let’s take a quick snapshot of the digital landscape from the perch of a senior executive. SNAPSHOT [...]
Are You Asking the Right Questions about Digital Transformation?
All roads and transactions lead to digital. As pundits pontificate about the future for digital marketing, we see trends being compiled across the internet. These predictions focus on consequences external to the company –explosion of data, changes in technology, integrated analytics and new consumer experience. For the executive, this data is somewhat distracting and [...]
Navigating the Executive’s Digital Paradoxes
How can we prepare executives and managers to navigate the disruptions and respond to the opportunities offered by the digital revolution? A recent Forester study highlights a fundamental paradox faced by senior management: “Today's executives know digital is a threat. More than 90% of global business executives believe digital will disrupt their business in [...]
Who’s Preparing the 3+ Million Digital Marketing Managers Needed by 2018?
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]
Prepare yourself for the Digital Marketing Transformation
11 Steps to Prepare for Digital Transformation The digital revolution has evolved to ongoing digital transformation. What’s changing in the digital environment? CXOs are replacing CMOs Control has given way to openness Customer service is now a competitive necessity Content is now the game changer Data drives competitive edge How to best prepare [...]