Beware the Minefields to Digital Transformation!
As Digital Transformation (DX) is this year’s corporate buzzword, let’s take a quick snapshot of the digital landscape from the perch of a senior executive. SNAPSHOT [...]
Digital or Death! Six Priorities for Digital Transformation or Face Extinction
“Digital disruption is not only a possibility for your company’s future but the only possibility.”James McQuivey Here’s the snapshot from Forester Research’s major study, The Future of Business is Digital In 17 industry sectors from insurance bracket [86%] to industrial products [60%] executives agree that digital technologies will disrupt their business in the next [...]
Are You Asking the Right Questions about Digital Transformation?
All roads and transactions lead to digital. As pundits pontificate about the future for digital marketing, we see trends being compiled across the internet. These predictions focus on consequences external to the company –explosion of data, changes in technology, integrated analytics and new consumer experience. For the executive, this data is somewhat distracting and [...]
Navigating the Executive’s Digital Paradoxes
How can we prepare executives and managers to navigate the disruptions and respond to the opportunities offered by the digital revolution? A recent Forester study highlights a fundamental paradox faced by senior management: “Today's executives know digital is a threat. More than 90% of global business executives believe digital will disrupt their business in [...]
Who’s Preparing the 3+ Million Digital Marketing Managers Needed by 2018?
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]
Digital Transformation – A Seven Step Roadmap
Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing. As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]
Prepare yourself for the Digital Marketing Transformation
11 Steps to Prepare for Digital Transformation The digital revolution has evolved to ongoing digital transformation. What’s changing in the digital environment? CXOs are replacing CMOs Control has given way to openness Customer service is now a competitive necessity Content is now the game changer Data drives competitive edge How to best prepare [...]
Are You a Digital Alien, Digital Immigrant, or Digital Native? … Marketing to the Digital WHO
Becoming Digitally Competitive Every executive acknowledges the digital revolution. They passively explore and search, observe and download. But what are they actively doing about planning, strategizing and implementing digital programs to remain competitive? In fact a Digital Divide is growing between what executives say and what they ”do digitally.” eMarketer reports [...]
Preparing Future Managers For the Digital World
Preparing Future Managers for the Digital World:Digital Marketing Alive Course Marketing and Public Relations are being reinvented daily. Advertising agencies and marketing managers are challenged to learn new skill sets and develop more comprehensive and integrated strategies. How are we preparing students to become future executives and managers [...]