Businesses Adopt Comprehensive Approach to Digital Marketing

Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]

2017-01-11T00:33:52+00:00August 4th, 2010|

5 Steps to Evaluating Social Media ROI

‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers.  Rather, it will come from the effect social media has on expanding and converting your company’s touchpoints. The [...]

2017-01-11T00:42:10+00:00March 24th, 2010|