18 best digital marketing practices

18 Best Practices for Adopting Digital Marketing

Tweet Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies.  Many struggle with the changes necessitated by engaging in Digital Marketing. The result is … Read more…

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GERVAS: 6 Benchmarks for Digital Marketing Strategy

Tweet GERVAS:  Goal – Engage – Relationship –  Value –  Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? As a business or organization launches a social media … Read more…

Six Keys to Optimizing Digital Marketing for Small Businesses

Tweet Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses … Read more…