18 best digital marketing practices

18 Best Practices for Adopting Digital Marketing

Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies.  Many struggle with the changes necessitated by engaging in Digital Marketing. The result is the New Digital Divide between companies that are fully immersed in … Read more…

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GERVAS: 6 Benchmarks for Digital Marketing Strategy

GERVAS:  Goal – Engage – Relationship –  Value –  Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? As a business or organization launches a social media program, they try to anticipate the results and make the necessary … Read more…

Six Keys to Optimizing Digital Marketing for Small Businesses

Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small businesses the answer is … Read more…