Digital Transformation – A Seven Step Roadmap

Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing.  As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]

2017-10-11T12:02:25+00:00October 16th, 2014|

6 Benchmarks for Evaluating a Sustainable Digital Marketing Strategy: SERVAS Digital Analysis

Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?”My response is simple –there are no guarantees in this world.  But if I had the answer, I would own the most prolific global digital agency. Rather, I suggest addressing [...]

2017-10-11T12:17:17+00:00December 13th, 2011|