Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes.  With the growth of online and social media, healthcare administrators have new tools to evaluate and effect [...]

2017-01-11T00:40:07+00:00May 8th, 2010|

5 Steps to Evaluating Social Media ROI

‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers.  Rather, it will come from the effect social media has on expanding and converting your company’s touchpoints. The [...]

2017-01-11T00:42:10+00:00March 24th, 2010|

Social PR… Social Media and Public Relations?

To listen to the blogosphere you would think the 30-second TV spot is toast -- no longer relevant.  It’s not toast and those spots still work.  Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy. It’s easy to know what to do with a TV ad.  Advertisers [...]

2017-02-17T19:59:56+00:00March 13th, 2010|

Beyond the Social Media Hype… Integrated Media Marketing

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]

2017-01-11T00:55:12+00:00March 1st, 2010|

Look Who’s Folllowing You

Who’s following You?  Have you looked in the mirror lately? What’s the fastest growing marketing tool for businesses today?   It’s Social Media, and did I mention it’s free? We call it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the [...]

2017-01-11T13:47:00+00:00February 19th, 2010|