social-network

Here’s Proof Digital Marketing Works for Auto Dealers

In the past two years the social media revolution has ignited the automotive manufacturers to success. IT  WORKS  > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary. Auto industry will spend about $1.2 billion this year on social media … Read more…

early adopter

Social Media – Déjà vu for the Auto Dealer?

After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It seems the manufacturers have done a great job of educating the … Read more…