Category Archives: Other Things Digital

Here’s Proof Digital Marketing Works for Auto Dealers

In the past two years the social media revolution has ignited the automotive manufacturers to success.

IT  WORKS  > >

Auto Social Media Factoids:

Social Media – Déjà vu for the Auto Dealer?

After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization.

It seems the manufacturers have done a great job of educating the owners of their franchise on the importance of getting on-board the social media wave. However, most, with little or no understanding of  Twitter, Facebook, Foursquare, etc., are struggling with how to get it done.  It doesn’t seem that many years ago we were dealing with a similar issue.  At that time the Internet was the “buzz word” and the majority of us were trying to get an understanding of how to best utilize this new “tool”.  For most of us our new internet manager was someone we chose from our sales team who had an interest in the internet and enough knowledge to ensure us that we were making the right decision.  With the internet manager in place and our limited understanding of the subject we went back to the day to day challenges of running our stores. In hindsight, by hiring from within, it caused us to under-utilize the potential the Internet provided.

Now the “buzz” is social media and I am hearing managers say they could hire teenagers, relatives, college kids etc. (saving money) to run their social media campaigns.  How do you educate someone Read More »

Demonstrating the Power of Digital Marketing in 2 Minutes

Have you tried to explain to clients, colleagues, businesspeople or students:

  • Why social media works?
  • Why consumers feel they are not listened to?
  • Why traditional advertising has lost much of its power and is not trusted?
  • Why the Digital Media revolution is alive and growing?

I recently re-discovered this 2 minute video. It’s a very powerful demonstration of digital marketing and answers all of the questions above. Take 2 minutes and watch The Breakup.

As a viewer, you just experienced the five keys to Digital Marketing in a dinner dialogue between a man (the Advertiser) and a woman (the Consumer). The acting, the content and the gestures are exquisite as it shares the growing gap between traditional advertising and the consumer. Read More »

Your Six Step Social Media Roadmap

To be successful at social media you need to have a plan.  As the publisher, you control the power to social media confusiondistribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and how to implement them.  These six steps provide a roadmap to use social media to achieve optimal results for your business.

Step 1 –Determine Social Media Value for Your Business

  • Develop an understanding of social media and online communities – How can you gain traction for ideas and grow your network to benefit your company?
  • Determine goals – What does your company want to accomplish with social media?
  • Evaluate social media – Is it a good fit for your company/institution?

Step 2 – Identify Challenges Facing Your Business When Implementing Digital Marketing

  • Determine organization’s changes – how will your company adopt social media? Read More »

Did You Know… All About Facebook

Did you know…  Facebook’s value has more than doubled in the past 12 months to over $ 8 billion!

Did you know… Women aged 55 and up are the fastest growing Facebook demographic in America!

Did you know…  The average Facebook user has 130 friends.

Facebook stats are constantly being updated. Recently Mashable included a great graphic showing some little known Facebook stats that I found extremely interesting. They provided the code so we could embed the graphic on our site, so read on to find the most popular Facebook pages and other interesting statistics. Read More »

5 Tips to Create a Local Hot Destination Using Foursquare

Small businesses can now create their own hot destination!!

During the past several months I’ve been exploring Foursquare, the popular location based social network that incorporates gaming elements.  Foursquare encourages people to explore their neighborhoods and then rewards them for doing so.  Users share their locations with friends by soliciting a location based “check in” and whoever has the most “check-ins” at each venue becomes Mayor until someone else tops that number of check-ins and then they become Mayor.  Points are earned and badges are unlocked for various accomplishments from trying new places to revisiting old favorites to checking in at multiple venues the same day. As the points and badges add up our competitive nature kicks in. Read More »

Social PR… Social Media and Public Relations?

To listen to the blogosphere you would think the 30-second TV spot is toast — no longer relevant.  It’s not toast and those spots still work.  Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy.

It’s easy to know what to do with a TV ad.  Advertisers buy a time slot that makes sense for the product or service and put the ad on TV.

What’s not so obvious is what to do with social media.  Once you determine your message, then what?  Tweet it?  Facebook it? Podcast it? Blog it?  And once you do it, have you done “advertising” or “public relations”?

The answers to those questions come somewhat organically, if you look at what you are trying to accomplish. Read More »

9 Tips to Build Your Social Media Search Engine Presence

Every business wants to be number one on Google for their most relevant search terms. Traditionally, you might develop an organic optimization strategy for your site, perhaps in conjunction with pay-per-click campaigns.  With the advent of real-time indexing of social media sites by search engines, you now have a low cost option for promoting your business, which you can control and develop – social media. Here are some tips to help you build your social media search engine presence:

1.  Be active in LinkedIn.

LinkedIn is the ideal tool for making connections with prospective clients and business partners, establishing yourself as a thought leader, showcasing your work, and promoting events you are hosting and attending.  Make sure that you set up a vanity URL.  Be sure that your business has a profile, as well.

2. Be active on Facebook.

Once you have set up a personal Facebook account, set up a Fan Page for your business.  Use this to provide information, such as special offers, new product information, and special events to your fans. Read More »

5 Steps to Get Immediate Results on Google

One of the first steps in creating a powerful digital footprint is to add your business to Google Local Business Listings.  In some cases your business may already be listed BUT, you need to claim it.

WHY do you need to claim your Google business listing?

If your business is unclaimed and missing information, Google will attempt to get the info from other sources.  That information may or may not be accurate.  Search engines can drive a significant amount of traffic to your site.  If the information is wrong or missing, especially the web address, you will miss all of that traffic and worse yet it could be going to your competitors.

To verify if your business is listed, you must sign into your Google account.  You can sign in with your Gmail or Google  AdWords account, or if you don’t have a Google account you can create one here. The following steps will show you how to claim your Google business listing. Read More »