In the past two years the social media revolution has ignited the automotive manufacturers to success.
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Auto Social Media Factoids:
- Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary.
- Auto industry will spend about $1.2 billion this year on social media advertising, projected to grow to $4.6 billion by 2015
- Michael Wiley, GM Director of New Media says ”The secret to GM’s success is listening to conversations, including the negative comments.” GM is targeting the 80% not in the market to purchase. They are “turning to social-media to engage in meaningful connections with their customers.”
- JD Power Roundtable, “Social Networking: Should it be more About Relationship Building than Selling Cars?” Social media reaches more potential new-car buyers than Google. Read More