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Digital Marketing: Integrating Strategy and Tactics with Values
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Now in 2nd edition, with adoptions in 50+ business institutions in 12 countries.
He translates digital imperatives into unprecedented opportunities and purposeful outcomes. Learn more.
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the creative tension necessary to lead innovative and sustainable solutions for our changing world
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