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Digital Marketing: Integrating Strategy and Tactics with Values

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Now in 2nd edition, with adoptions in 50+ business institutions in 12 countries.

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Digital Marketing: Integrating Strategy and Tactics with Values
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Ira Kaufman

Ira Kaufman

He translates digital imperatives into unprecedented opportunities and purposeful outcomes. Learn more.

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Y BOOM?

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the creative tension necessary to lead innovative and sustainable solutions for our changing world

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Sam Rasoul

Sam Rasoul

He delivers pragmatic solutions for organizations facing disruption and change in the Digital Age. Learn more.

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