5 Steps to Evaluating Social Media ROI

‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers.  Rather, it will come from the effect social media has on expanding and converting your company’s touchpoints. The [...]

2017-01-11T00:42:10+00:00March 24th, 2010|

Beyond the Social Media Hype… Integrated Media Marketing

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]

2017-01-11T00:55:12+00:00March 1st, 2010|