Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing Strategy,  Integrating Media and Designing Metrics.

As Social Media Marketing is becoming more strategic, companies are adopting a strategy to align their objectives with metrics that define and reflect an Integrated Media Marketing approach.  This will define their success. Mani Karthik compiled an awesome list of ten social media presentations by thought leaders in the industry. These companies are using a social media strategy to achieve their objectives. We thank Mani for including the latest Entwine presentation as the first on his list.  We shared this presentation with executives at the Salem Roanoke County Chamber event in Salem, Virginia.

The Salem-Roanoke County Chamber of Commerce and Entwine Inc will be hosting a seminar, Social Media 2010:  Your competitive Edge & Survival, on Tuesday February 23, in Salem, Virginia.  The seminar will focus on changing the mindset of Company Owners and Senior Level Executives and educate them on Social Media and how it will impact their business whether they participate or not.

Social Media 2010:  Your Competitive Edge & Survival

Tuesday, February 23, 2010
8:30 a.m. – 12:00 p.m.
Salem Civic Center
Salem, VA
Click Here For Registration Form

Presenters include Ira Kaufman, Entwine President and Marketing Strategist, Patsy Stewart, Director of Social Media and Training and Amy Tuggle, business owner and Entwine collaborating team member. We have done many seminars throughout Virginia and Maryland on this subject but this is a unique opportunity where we will be addressing executive level management and company owners.  We will help them understand the social media revolution and show how integrating social media with traditional marketing can provide that competitive edge and see a return on the investment.

We will include case studies, talk about company policies and explain how to deal with negative feedback. There will be an introduction to some of the popular applications such as LinkedIn, Facebook, Twitter and Youtube.

If you or your company are…

• looking for new ways to target clients
• searching for a competitive edge
• wanting to learn more about social media

Then you need to attend this seminar!!  Seating is limited so secure your spot.  Click here to register online or call the Salem-Roanoke County Chamber of Commerce at 540-387-0267.