Beware the Minefields to Digital Transformation!
As Digital Transformation (DX) is this year’s corporate buzzword, let’s take a quick snapshot of the digital landscape from the perch of a senior executive. SNAPSHOT [...]
Are You Asking the Right Questions about Digital Transformation?
All roads and transactions lead to digital. As pundits pontificate about the future for digital marketing, we see trends being compiled across the internet. These predictions focus on consequences external to the company –explosion of data, changes in technology, integrated analytics and new consumer experience. For the executive, this data is somewhat distracting and [...]
New B2B Buyer… Requires B2B Digital Marketing Strategy
New B2B buyer’s research and decision process is very much involved with social/digital media. Therefore the development of a B2B/ B2G Digital Marketing Strategy is a necessary next step.
A Brand Called “Me”
Everyone who has watched TV or read a magazine or a newspaper has experienced many brands. But how do you really get an understanding of the elements that create a brand? We know that the brand is valuable asset for the success of a business. It creates and delivers value to your target market. [...]
Six Keys to Optimizing Digital Marketing for Small Businesses
Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age? Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small [...]
Beyond the Social Media Hype… Integrated Media Marketing
The vast changes in media have triggered a revolution in marketing. Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]
Look Who’s Folllowing You
Who’s following You? Have you looked in the mirror lately? What’s the fastest growing marketing tool for businesses today? It’s Social Media, and did I mention it’s free? We call it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the [...]