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Who is Juliet? 8 Steps to Forming a Personal Global Brand

by Ira Kaufman Why Create a Personal Global Brand? A number of years ago, a news anchor with a major TV station, we’ll call her Juliet, asked to meet with me for coffee to discuss how to use social media to promote her program; she wanted to become a nationally recognized newscaster. I suggested [...]

2017-10-09T13:08:36+00:00February 4th, 2017|
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Businesses Adopt Comprehensive Approach to Digital Marketing

Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]

2017-01-11T00:33:52+00:00August 4th, 2010|
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