Tag Archives: social networking

Beyond the Social Media Hype… Integrated Media Marketing

By Ira Kaufman

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006.

“To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are taking control.”

Business Response

Business is quick to acknowledge the changes but their response is varied.  In a recent survey of small business owners

“67% agreed that social media is a good way to increase business, yet 39% did not plan to use social networking in their marketing plan in 2010.”

79% of the  Fortune Global 100 are using at least one social media platform.  Most of the companies have had success with social media. Read More »

Look Who’s Folllowing You

By Patsy Stewart

Who’s following You?  Have you looked in the mirror lately?

What’s the fastest growing marketing tool for businesses today?   It’s Social Media, and did I mention it’s free? We Social network followingcall it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the most popular business tools - LinkedIn, Twitter, and Facebook.

So you’re collecting Connections on LinkedIn, Friends on Facebook and Followers on Twitter.

  • What’s your criteria for following back?
  • Are you effectively building your network?

Chris Brogan, a well respected social media thought leader, wrote “You’re Doing it Wrong” openly discussing Read More »