Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as Lanxess, H.B. Fuller, Cytec, Hexion and Arizona Chemical. It really wasn’t a surprise, but the adhesive and sealant industry has barely tapped into social media.
Social Media Revolution – Creating Value for Your B2B Business
Our presentation, Social Media Revolution – Creating Value for Your B2B Business, introduced industry leaders to the value of Social Media when used in an Integrated Media Marketing Strategy. We divided it into three parts; the case, the integrated strategy and the social media marketing tactics. Read More
