Tag Archives: PR

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

By Patsy Stewart

Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions.

Back of Business Card

  1. Add Facebook Widget /plugins to website or blog
  2. Show Twitter stream on website
  3. Use buttons in footer, contact page and sidebar of  website
  4. Add Share/Like/Tweet buttons on products and content on website
  5. Include links on your business cards
  6. Include info in email signature file
  7. Add Facebook /Twitter to voice mail messages (office and cellphone)
  8. Include Facebook/Twitter info on invoices and receipts Read More »

Social PR… Social Media and Public Relations?

By John Carlin

To listen to the blogosphere you would think the 30-second TV spot is toast — no longer relevant.  It’s not toast and those spots still work.  Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy.

It’s easy to know what to do with a TV ad.  Advertisers buy a time slot that makes sense for the product or service and put the ad on TV.

What’s not so obvious is what to do with social media.  Once you determine your message, then what?  Tweet it?  Facebook it? Podcast it? Blog it?  And once you do it, have you done “advertising” or “public relations”?

The answers to those questions come somewhat organically, if you look at what you are trying to accomplish. Read More »