Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing Strategy,  Integrating Media and Designing Metrics.

As Social Media Marketing is becoming more strategic, companies are adopting a strategy to align their objectives with metrics that define and reflect an Integrated Media Marketing approach.  This will define their success. Mani Karthik compiled an awesome list of ten social media presentations by thought leaders in the industry. These companies are using a social media strategy to achieve their objectives. We thank Mani for including the latest Entwine presentation as the first on his list.  We shared this presentation with executives at the Salem Roanoke County Chamber event in Salem, Virginia.