Who’s Preparing the 3+ Million Digital Marketing Managers Needed by 2018?

Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025).  As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]

2017-10-11T11:46:40+00:00November 7th, 2014|

Digital Transformation – A Seven Step Roadmap

Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing.  As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]

2017-10-11T12:02:25+00:00October 16th, 2014|