Tag Archives: integrated media marketing strategy

Social PR… Social Media and Public Relations?

By John Carlin

To listen to the blogosphere you would think the 30-second TV spot is toast — no longer relevant.  It’s not toast and those spots still work.  Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy.

It’s easy to know what to do with a TV ad.  Advertisers buy a time slot that makes sense for the product or service and put the ad on TV.

What’s not so obvious is what to do with social media.  Once you determine your message, then what?  Tweet it?  Facebook it? Podcast it? Blog it?  And once you do it, have you done “advertising” or “public relations”?

The answers to those questions come somewhat organically, if you look at what you are trying to accomplish. Read More »

Beyond the Social Media Hype… Integrated Media Marketing

By Ira Kaufman

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006.

“To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are taking control.”

Business Response

Business is quick to acknowledge the changes but their response is varied.  In a recent survey of small business owners

“67% agreed that social media is a good way to increase business, yet 39% did not plan to use social networking in their marketing plan in 2010.”

79% of the  Fortune Global 100 are using at least one social media platform.  Most of the companies have had success with social media. Read More »