integrated media marketing strategy Archives

Social PR… Social Media and Public Relations?
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Social PR… Social Media and Public Relations?
Blog, Digital Trends, Integrated Digital Marketing

Social PR… Social Media and Public Relations?

To listen to the blogosphere you would think the 30-second TV spot is toast -- no longer relevant. It’s not toast and those spots still work. Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy. It’s easy to know what to do with a TV ad. Advertisers [...]

irakaufman2017-02-17T19:59:56+00:00March 13th, 2010|

Beyond the Social Media Hype… Integrated Media Marketing
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Beyond the Social Media Hype… Integrated Media Marketing
Blog, Integrated Digital Marketing, Social Media

Beyond the Social Media Hype… Integrated Media Marketing

The vast changes in media have triggered a revolution in marketing. Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]

irakaufman2017-01-11T00:55:12+00:00March 1st, 2010|