Tag Archives: Integrated Marketing

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

By Patsy Stewart

Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions.

Back of Business Card

  1. Add Facebook Widget /plugins to website or blog
  2. Show Twitter stream on website
  3. Use buttons in footer, contact page and sidebar of  website
  4. Add Share/Like/Tweet buttons on products and content on website
  5. Include links on your business cards
  6. Include info in email signature file
  7. Add Facebook /Twitter to voice mail messages (office and cellphone)
  8. Include Facebook/Twitter info on invoices and receipts Read More »

Beyond the Social Media Hype… Integrated Media Marketing

By Ira Kaufman

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006.

“To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are taking control.”

Business Response

Business is quick to acknowledge the changes but their response is varied.  In a recent survey of small business owners

“67% agreed that social media is a good way to increase business, yet 39% did not plan to use social networking in their marketing plan in 2010.”

79% of the  Fortune Global 100 are using at least one social media platform.  Most of the companies have had success with social media. Read More »

Success Proves Social Media Strategy is Key

By Ira Kaufman

Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing Strategy,  Integrating Media and Designing Metrics.

Social Media 2010: Competitive Advantage and Survival

As Social Media Marketing is becoming more strategic, Read More »