Digital Transformation – A Seven Step Roadmap

Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing.  As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]

2017-10-11T12:02:25+00:00October 16th, 2014|

Here’s Proof Digital Marketing Works for Auto Dealers

In the past two years the social media revolution has ignited the automotive manufacturers to success. IT  WORKS  > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary. Auto industry will spend about $1.2 billion this year on social [...]

2017-01-10T20:36:53+00:00November 30th, 2010|

Your Six Step Social Media Roadmap

To be successful at social media you need to have a plan.  As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and how to implement them.  These six steps [...]

2017-01-11T00:35:19+00:00July 21st, 2010|