Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as Lanxess, H.B. Fuller, Cytec, Hexion and Arizona Chemical. It really wasn’t a surprise, but  the adhesive and sealant industry has barely tapped into social media.

Social Media Revolution – Creating Value for Your B2B Business

Our presentation, Social Media Revolution – Creating Value for Your B2B Business, introduced industry leaders to the value of Social Media when used in an Integrated Media Marketing Strategy.  We divided it into three parts; the case, the integrated strategy and the social media marketing tactics.

Industry executives were quite interested but shared their skepticism.  Eva Ackerman, VP Research & Technology, Rectorseal Corporation, commented,

“Honestly, using social networking for more than social chatter was new to me. I was quite skeptical. Your workshop showed me the value and made me a believer. I see new opportunities to try social media for our company.”

They were challenged by a lack of understanding of the power of social media, how to apply it to their company and integrate it with current marketing efforts and how to measure the results. Larry Owen, Senior Vice President of Franklin Adhesives & Polymers said,

“I need to get involved in social media, our company needs to get involved. I have committed to our marketing department that I will research and learn more.”

Larry Owen, Ira Kaufman, Les Burch

The presentation demonstrated how B2B companies are embracing social media to generate results. An Integrated Media Marketing Strategy incorporates social media to increase customer touchpoints to engage with clients and build relationships. Social Media Marketing tools help to expand a B2B company’s digital footprint. Your online environment is your hub; this could be your blog, website or landing page. The spokes or social media platforms like Facebook, Twitter, YouTube and LinkedIn drive traffic back to the hub and create buzz.

Les Burch, President of Sashco shared,

“Your presentation helped me understand how the many pieces of social media fit together strategically and how they can develop communities that care about our products and create a buzz about them.”

To help us better understand the needs of the Adhesive and Sealant Industry we are conducting a survey of the attendees. We will compile the data and determine ways B2B can best benefit from the inclusion of social media in an integrated marketing strategy.

You can view our entire presentation on Slideshare.  Click here to view the slides.

Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing Strategy,  Integrating Media and Designing Metrics.

As Social Media Marketing is becoming more strategic, companies are adopting a strategy to align their objectives with metrics that define and reflect an Integrated Media Marketing approach.  This will define their success. Mani Karthik compiled an awesome list of ten social media presentations by thought leaders in the industry. These companies are using a social media strategy to achieve their objectives. We thank Mani for including the latest Entwine presentation as the first on his list.  We shared this presentation with executives at the Salem Roanoke County Chamber event in Salem, Virginia.

The Salem-Roanoke County Chamber of Commerce and Entwine Inc will be hosting a seminar, Social Media 2010:  Your competitive Edge & Survival, on Tuesday February 23, in Salem, Virginia.  The seminar will focus on changing the mindset of Company Owners and Senior Level Executives and educate them on Social Media and how it will impact their business whether they participate or not.

Social Media 2010:  Your Competitive Edge & Survival

Tuesday, February 23, 2010
8:30 a.m. – 12:00 p.m.
Salem Civic Center
Salem, VA
Click Here For Registration Form

Presenters include Ira Kaufman, Entwine President and Marketing Strategist, Patsy Stewart, Director of Social Media and Training and Amy Tuggle, business owner and Entwine collaborating team member. We have done many seminars throughout Virginia and Maryland on this subject but this is a unique opportunity where we will be addressing executive level management and company owners.  We will help them understand the social media revolution and show how integrating social media with traditional marketing can provide that competitive edge and see a return on the investment.

We will include case studies, talk about company policies and explain how to deal with negative feedback. There will be an introduction to some of the popular applications such as LinkedIn, Facebook, Twitter and Youtube.

If you or your company are…

• looking for new ways to target clients
• searching for a competitive edge
• wanting to learn more about social media

Then you need to attend this seminar!!  Seating is limited so secure your spot.  Click here to register online or call the Salem-Roanoke County Chamber of Commerce at 540-387-0267.