Digital is Inevitable … But Not your Success

Digital is Inevitable...But Not Your Success By Ira Kaufman Digital Transformation has evolved from being a questionable threat to an accepted inevitability. But your success meets many obstacles and is far from guaranteed. Digital is an imperative and pervasive across all operations. Businesses are trying to seize the opportunity shortening traditional strategic planning and searching [...]

2017-10-10T13:31:30+00:00July 20th, 2017|

Digital Transformation Accelerator: Where Transformation Begins and is Sustained

Businesses globally share the challenge- How to adapt their organization to facilitate Digital Transformation?  Where does change begin? Digital Transformation is the key phrase among senior leadership. It manifests in organizations under many different names: Digital Transformation Accelerator,Rapid Innovation Unit, Digital Services Unit, Digital Acceleration Team, and Digital Transformation Unit.  The nature of this manifestation can be an internal [...]

2017-10-10T16:26:27+00:00October 6th, 2015|

Driving Digital Transformation

Where Digital Meets Cultural Transformation - Driving Digital Transformation 1. STRATEGIC PLANNING - "We impact organizations using digital to shift your thinking and acquire new mindsets."  Transitioning into the global digital marketplace, companies need to foster an environment where their Values & Purpose are aligned with leadership.  Entwine's team enhances strategic planning as it [...]

2017-10-10T17:53:23+00:00August 17th, 2015|

There is no success without Listening to the Market, Employees, Research and Innovation

Interview with Ira Kaufman by Marta Duić posted online at Croatian Business Daily website- Poslovni dnevnik.  Ira Kaufman, Digital Strategist and Marketing Consultant speaks at PODRAVKA "Digital strategist and marketing consultant Ira Kaufman helps companies, from multinationals to startups in branding, marketing on social networks, integration of digital marketing, and the transformation of their [...]

2017-10-10T18:16:49+00:00August 16th, 2015|

Croatian Employer’s Association

The HUP (Croatian Employer's Association) sponsored the Digital Transformation lecture entitled "Digital or Death?" on the subject of digital transformation, attended by many Croatian entrepreneurs and employers. The lecture was held Ph.D. Ira Kaufman, a global digital marketing expert with a doctorate under the supervision of Dr. Philip Kotler, with the help of his partner Sam Rasoul, [...]

2017-10-10T21:09:03+00:00August 16th, 2015|

Digital or Death! Six Priorities for Digital Transformation or Face Extinction

  “Digital disruption is not only a possibility for your company’s future but the only possibility.”James McQuivey Here’s the snapshot from Forester Research’s major study, The Future of Business is Digital In 17 industry sectors from insurance bracket [86%] to industrial products [60%] executives agree that digital technologies will disrupt their business in the next [...]

2017-10-10T21:33:29+00:00February 9th, 2015|

Digital Transformation: Leveraging Digital Technology with Core Values to Achieve Sustainable Business Goals

Digital is changing the way business operates, forever altering the content of messaging, control over brand, interaction with customers, and communication with stakeholders. We are all, to some degree, students of the digital evolution – executives and non-profit managers, owners and entrepreneurs. Below Ira Kaufman and Chris Horton discuss how clarifying and aligning an organisation [...]

2017-10-10T21:58:53+00:00December 22nd, 2014|

Digital Transformation – A Seven Step Roadmap

Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing.  As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]

2017-10-11T12:02:25+00:00October 16th, 2014|

Prepare yourself for the Digital Marketing Transformation

 11 Steps to Prepare for Digital Transformation   The digital revolution has evolved to ongoing digital transformation. What’s changing in the digital environment? CXOs are replacing CMOs  Control has given way to openness Customer service is now a competitive necessity Content is now the game changer Data drives competitive edge How to best prepare [...]

2017-10-11T12:29:51+00:00April 12th, 2013|