Digital Transformation: 8 Changes to Rise Above the Herd

Digital transformation is a requirement for success in the VUCA (Volatile, Uncertain, Complex, Ambiguous) world. 80+% of businesses (SMEs to multinationals from B2C to B2B) realize the strategic imperative of digital transformation. But, what happens when 7 out of 8 these businesses  attempted Digital Transformation?  Disaster! The simple fact is that 84% of companies fail at [...]

2018-04-04T13:19:23+00:00April 3rd, 2018|

Embracing catalytic leadership in the digital marketplace

Jeanette Teh explores what embracing ‘digital’ actually means for companies in the current marketplace. Twenty years ago last month, Larry Page and Sergey Brin registered the Google domain name, a misspelling of the mathematical term of one followed by a hundred zeroes to denote the large quantities of data that it would handle. Renamed from [...]

2018-01-11T18:10:02+00:00January 11th, 2018|

Digital Marketing and Transformation Webinar … #1 Business School, Iran

Dr. Ira Kaufman and Chris Horton have been invited by Graduate School of Management and Economics, Sharif University of Technology (SUT),  Tehran, Iran to offer Digital Marketing and Transformation Webinar  in April 2017. SUT is ranked number one in Iran for technology and business subjects (equivalent to MIT in US) with strong ties with Iran's business community.

2017-10-10T13:19:40+00:00February 17th, 2017|

Beware the Minefields to Digital Transformation!

As Digital Transformation (DX) is this year’s corporate buzzword, let’s take a quick snapshot of the digital landscape from the perch of a senior executive.                                          SNAPSHOT                 [...]

2017-10-10T10:50:18+00:00January 22nd, 2016|

Driving Digital Transformation

Where Digital Meets Cultural Transformation - Driving Digital Transformation 1. STRATEGIC PLANNING - "We impact organizations using digital to shift your thinking and acquire new mindsets."  Transitioning into the global digital marketplace, companies need to foster an environment where their Values & Purpose are aligned with leadership.  Entwine's team enhances strategic planning as it [...]

2017-10-10T17:53:23+00:00August 17th, 2015|

There is no success without Listening to the Market, Employees, Research and Innovation

Interview with Ira Kaufman by Marta Duić posted online at Croatian Business Daily website- Poslovni dnevnik.  Ira Kaufman, Digital Strategist and Marketing Consultant speaks at PODRAVKA "Digital strategist and marketing consultant Ira Kaufman helps companies, from multinationals to startups in branding, marketing on social networks, integration of digital marketing, and the transformation of their [...]

2017-10-10T18:16:49+00:00August 16th, 2015|

Croatian Employer’s Association

The HUP (Croatian Employer's Association) sponsored the Digital Transformation lecture entitled "Digital or Death?" on the subject of digital transformation, attended by many Croatian entrepreneurs and employers. The lecture was held Ph.D. Ira Kaufman, a global digital marketing expert with a doctorate under the supervision of Dr. Philip Kotler, with the help of his partner Sam Rasoul, [...]

2017-10-10T21:09:03+00:00August 16th, 2015|

Digital or Death! Six Priorities for Digital Transformation or Face Extinction

  “Digital disruption is not only a possibility for your company’s future but the only possibility.”James McQuivey Here’s the snapshot from Forester Research’s major study, The Future of Business is Digital In 17 industry sectors from insurance bracket [86%] to industrial products [60%] executives agree that digital technologies will disrupt their business in the next [...]

2017-10-10T21:33:29+00:00February 9th, 2015|

Are You Asking the Right Questions about Digital Transformation?

All roads and transactions lead to digital. As pundits pontificate about the future for digital marketing, we see trends being compiled across the internet. These predictions focus on consequences external to the company –explosion of data, changes in technology, integrated analytics and new consumer experience. For the executive, this data is somewhat distracting and [...]

2017-10-10T21:44:48+00:00January 5th, 2015|