New B2B Buyer… Requires B2B Digital Marketing Strategy
New B2B buyer’s research and decision process is very much involved with social/digital media. Therefore the development of a B2B/ B2G Digital Marketing Strategy is a necessary next step.
Demonstrating the Power of Digital Marketing in 2 Minutes
Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-discovered this 2 minute video. [...]
Businesses Adopt Comprehensive Approach to Digital Marketing
Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]