Tag Archives: digital footprint

Social Media B2B Marketing for the Adhesive and Sealant Industry

By Patsy Stewart

Entwine Inc was selected by the Adhesive and Sealant Council to educate industry leaders about social media and B2B marketing at the 2010 Adhesive and Sealant Spring Conference in Savannah, Georgia. Ira Kaufman and Patsy Stewart studied the industry and gathered examples of companies starting to embrace social media such as Lanxess, H.B. Fuller, Cytec, Hexion and Arizona Chemical. It really wasn’t a surprise, but  the adhesive and sealant industry has barely tapped into social media.

Social Media Revolution – Creating Value for Your B2B Business

Our presentation, Social Media Revolution – Creating Value for Your B2B Business, introduced industry leaders to the value of Social Media when used in an Integrated Media Marketing Strategy.  We divided it into three parts; the case, the integrated strategy and the social media marketing tactics. Read More »

9 Tips to Build Your Social Media Search Engine Presence

By Janeson Keeley

Every business wants to be number one on Google for their most relevant search terms. Traditionally, you might develop an organic optimization strategy for your site, perhaps in conjunction with pay-per-click campaigns.  With the advent of real-time indexing of social media sites by search engines, you now have a low cost option for promoting your business, which you can control and develop – social media. Here are some tips to help you build your social media search engine presence:

1.  Be active in LinkedIn.

LinkedIn is the ideal tool for making connections with prospective clients and business partners, establishing yourself as a thought leader, showcasing your work, and promoting events you are hosting and attending.  Make sure that you set up a vanity URL.  Be sure that your business has a profile, as well.

2. Be active on Facebook.

Once you have set up a personal Facebook account, set up a Fan Page for your business.  Use this to provide information, such as special offers, new product information, and special events to your fans. Read More »

5 Steps to Get Immediate Results on Google

By Patsy Stewart

One of the first steps in creating a powerful digital footprint is to add your business to Google Local Business Listings.  In some cases your business may already be listed BUT, you need to claim it.

WHY do you need to claim your Google business listing?

If your business is unclaimed and missing information, Google will attempt to get the info from other sources.  That information may or may not be accurate.  Search engines can drive a significant amount of traffic to your site.  If the information is wrong or missing, especially the web address, you will miss all of that traffic and worse yet it could be going to your competitors.

To verify if your business is listed, you must sign into your Google account.  You can sign in with your Gmail or Google  AdWords account, or if you don’t have a Google account you can create one here. The following steps will show you how to claim your Google business listing. Read More »