Social Media – Déjà vu for the Auto Dealer?

After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It seems the manufacturers have done a [...]

2017-01-10T20:43:24+00:00September 4th, 2010|

Social PR… Social Media and Public Relations?

To listen to the blogosphere you would think the 30-second TV spot is toast -- no longer relevant.  It’s not toast and those spots still work.  Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy. It’s easy to know what to do with a TV ad.  Advertisers [...]

2017-02-17T19:59:56+00:00March 13th, 2010|