Category Archives: Social Media

Beyond the Social Media Hype… Integrated Media Marketing

By Ira Kaufman

The vast changes in media have triggered a revolution in marketing.  Rupert Murdoch noted it in 2006.

“To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are taking control.”

Business Response

Business is quick to acknowledge the changes but their response is varied.  In a recent survey of small business owners

“67% agreed that social media is a good way to increase business, yet 39% did not plan to use social networking in their marketing plan in 2010.”

79% of the  Fortune Global 100 are using at least one social media platform.  Most of the companies have had success with social media. Read More »

Success Proves Social Media Strategy is Key

By Ira Kaufman

Strategy! Strategy! Strategy! -  the key to successfully integrating social media into your marketing mix.  Business Week points out that  companies are moving from Discovery to Experimentation and finally to Adoption in their social media experience.

With this growing expertise, experts agree that 2010 is the year for Developing Strategy,  Integrating Media and Designing Metrics.

Social Media 2010: Competitive Advantage and Survival

As Social Media Marketing is becoming more strategic, Read More »

Look Who’s Folllowing You

By Patsy Stewart

Who’s following You?  Have you looked in the mirror lately?

What’s the fastest growing marketing tool for businesses today?   It’s Social Media, and did I mention it’s free? We Social network followingcall it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the most popular business tools - LinkedIn, Twitter, and Facebook.

So you’re collecting Connections on LinkedIn, Friends on Facebook and Followers on Twitter.

  • What’s your criteria for following back?
  • Are you effectively building your network?

Chris Brogan, a well respected social media thought leader, wrote “You’re Doing it Wrong” openly discussing Read More »

Top 5 Reasons Video is Still the #1 Social Media Tool

By Brian Duvall

One of the most powerful ways to reach mass audiences and engage them online is with video.istock free image

Video allows you to not only see and hear the message being promoted but also lets you see and hear the person doing the promoting. Video allows you to get caught-up in their enthusiasm and emotion, to see their passion & sincerity, to judge their honesty. Video lets you more fully share in the experience better than any other medium, second only to being there live and in-person.

Video also has a number of powerful advantages when used in online marketing efforts. Here are my top 5 reasons why you should be using video NOW. Read More »