To listen to the blogosphere you would think the 30-second TV spot is toast — no longer relevant. It’s not toast and those spots still work. Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy.
It’s easy to know what to do with a TV ad. Advertisers buy a time slot that makes sense for the product or service and put the ad on TV.
What’s not so obvious is what to do with social media. Once you determine your message, then what? Tweet it? Facebook it? Podcast it? Blog it? And once you do it, have you done “advertising” or “public relations”?
The answers to those questions come somewhat organically, if you look at what you are trying to accomplish. Read More
