Navigating the Executive’s Digital Paradoxes

How can we prepare executives and managers to navigate the disruptions and respond to the opportunities offered by the digital revolution? A recent Forester study  highlights a fundamental paradox faced by senior management: “Today’s executives know digital is a threat. More than 90% of global business executives believe digital will disrupt their business in the … Read more…

6 Benchmarks for Evaluating a Sustainable Digital Marketing Strategy: SERVAS Digital Analysis

Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?”My response is simple –there are no guarantees in this world.  But if I had the answer, I would own the most prolific global digital agency. Rather, I suggest addressing this challenge through a series … Read more…

18 best digital marketing practices

18 Best Practices for Adopting Digital Marketing

Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies.  Many struggle with the changes necessitated by engaging in Digital Marketing. The result is the New Digital Divide between companies that are fully immersed in … Read more…

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GERVAS: 6 Benchmarks for Digital Marketing Strategy

GERVAS:  Goal – Engage – Relationship –  Value –  Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? As a business or organization launches a social media program, they try to anticipate the results and make the necessary … Read more…

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions. Add Facebook Widget /plugins to website or blog Show Twitter stream on website Use buttons in footer, contact page and sidebar of  website … Read more…

Six Keys to Optimizing Digital Marketing for Small Businesses

Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small businesses the answer is … Read more…

5 Stages of an Integrated Digital Marketing Timeline

Clients generally have unrealistic expectations of a integrated digital marketing strategy.  They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline. An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can be collapsed to 6+ … Read more…

Your Six Step Social Media Roadmap

To be successful at social media you need to have a plan.  As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and how to implement them.  These six steps provide a roadmap to … Read more…

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes.  With the growth of online and social media, healthcare administrators have new tools to evaluate and effect patient centered care. California … Read more…