6 Benchmarks for Evaluating a Sustainable Digital Marketing Strategy: SERVAS Digital Analysis

Tweet Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?”My response is simple –there are no guarantees in this world.  But if I had the answer, I would own the most prolific global digital agency. Rather, I suggest addressing this challenge through a … Read more

18 Best Practices for Adopting Digital Marketing

Tweet Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies.  Many struggle with the changes necessitated by engaging in Digital Marketing. The result is the New Digital Divide between companies that are fully immersed … Read more

GERVAS: 6 Benchmarks for Digital Marketing Strategy

Tweet GERVAS:  Goal – Engage – Relationship –  Value –  Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? As a business or organization launches a social media program, they try to anticipate the results and make the … Read more

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Tweet Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions. Add Facebook Widget /plugins to website or blog Show Twitter stream on website Use buttons in footer, contact page and sidebar of  … Read more

Six Keys to Optimizing Digital Marketing for Small Businesses

Tweet Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age?  Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small businesses the answer … Read more

5 Stages of an Integrated Digital Marketing Timeline

Tweet Clients generally have unrealistic expectations of a integrated digital marketing strategy.  They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline. An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can be collapsed to … Read more

Your Six Step Social Media Roadmap

Tweet To be successful at social media you need to have a plan.  As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons are overwhelmed with all the options and how to implement them.  These six steps provide a roadmap … Read more

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Tweet Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes.  With the growth of online and social media, healthcare administrators have new tools to evaluate and effect patient centered care. … Read more

5 Steps to Evaluating Social Media ROI

Tweet ‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers.  Rather, it will come from the effect social media has on expanding and converting your company’s touchpoints. The marketing strategy of … Read more