Comments on: Beyond the Social Media Hype… Integrated Media Marketing

By: 18 Best Practices for Adopting Digital Marketing | Beyond Social Media Marketing... Entwine Inc

Mon, 29 Aug 2011 20:13:17 +0000

[...] (TV, radio, outdoor, direct mail, print) and PR with social media, mobile, and online efforts. Integrated Media Marketing forces companies to break down the old silos of individual marketing efforts to synergize elements [...]

By: CATALYST – Strategic Design Review » Blog Archive » Digital Design – The designer is the listener

Tue, 21 Dec 2010 11:53:55 +0000

[...] Digital Media is beyond the hype that accompanied the rise of social networking. It is an accepted medium of communication; agencies are now adding new media as a silo to their media mix, some integrate it with online, PR and traditional advertising, and few are optimizing and leveraging it to generate new marketing capital. [...]

By: ira kaufman

ira kaufman — Mon, 16 Aug 2010 03:23:00 +0000

Thanks for the comment. Most marketers are using a silo approached to integrated marketing. They are adding on digital and social media and not considering the optimization and synergy of the new media with traditional elements. See(http://budurl.com/smtlc)
Yes Eric Obama got it and generated incredible power and “marketing capital.” That capital translated to a presidential victory and high approval ratings. Now he has used that capital to accomplish his first year legacy. But his team is not as creative in engaging his constituencies as they were during the campaign. But his team is not as creative in engaging his constituencies as they were during the campaign. As a result his approval ratings and marketing value have significantly diminished.

By: Eric

Eric — Mon, 16 Aug 2010 02:11:45 +0000

President Obama’s team used all forms of social media and wove them seamlessly with traditional media and PR, while “integrating online advocacy into every element of the campaign.”

Its extraordinary the relationship between an Integrated Media Marketing Strategy and Obama’s implementation of it to become President; very cutting edge at that time was Integrated Media Marketing Strategy; I hadn’t even heard of it!

By: Digital Marketing Strategy Case Studies | Beyond Social Media Marketing... Entwine Inc

Thu, 05 Aug 2010 04:59:32 +0000

[...] Brand. The third phase, Online Environment (website, blog, landing page), is the Hub of the Digital Marketing Strategy. We select and integrate traditional and social media tools that drive clients to your Online [...]

By: Social Media Roadmap in Six Step Strategy | Beyond Social Media Marketing... Entwine Inc

Thu, 22 Jul 2010 02:25:28 +0000

[...] Integrated digital media strategy – design, implement and manage your social media and integrate it with traditional advertising, online solutions, business networking and integrate it with other social media networks [...]

By: Case Studies in Healthcare Harnessing Power of Social Media | Beyond Social Media Marketing... Entwine Inc

Mon, 17 May 2010 22:17:09 +0000

[...] professionals are searching for effective venues to engage patients. They are investigating the application of social media as they are confounded with compliance issues, newly proposed FDA regulations and conservative [...]

By: Israel Garcia

Israel Garcia — Fri, 30 Apr 2010 06:17:15 +0000

Terrific post! Congrats, I enjoyed a lot reading it!

I’ve found some similarities with the theory model I developed, So I wasn’t mistaken, good to be on track!

Thanks for sharing

By: Social Media B2B Marketing for the Adhesive and Sealant Industry | Beyond Social Media Marketing... Entwine Inc

Mon, 26 Apr 2010 20:45:25 +0000

[...] for Your B2B Business, introduced industry leaders to the value of Social Media when used in an Integrated Marketing Strategy. We divided it into 3 parts; the case, the integrated strategy and the social media marketing [...]

By: Bob Bengen

Bob Bengen — Wed, 17 Mar 2010 21:39:10 +0000

This article sets up a great framework for evaluating social media efforts. I particularly like the ideas of “touchpoints” and “integrated media marketing”. Keep up the good work!