Comments on: 5 Steps to Evaluating Social Media ROI

By: Brett Widmann

Brett Widmann — Tue, 21 Dec 2010 23:02:38 +0000

This is a great article. There is a lot of great info in here. Thanks for sharing.

By: Digital Marketing Strategy Case Studies | Beyond Social Media Marketing... Entwine Inc

Thu, 05 Aug 2010 05:08:38 +0000

[...] wants to determine which media channels are most effective at moving a customer through the touchpoint conversion lifecycle – from Awareness to Interest to to Action. They have focused on Assessment before embarking on a [...]

By: Integrated Digital Marketing Life Cycle 5 Stages in Lifecycle | Beyond Social Media Marketing... Entwine Inc

Thu, 22 Jul 2010 03:05:50 +0000

[...] campaign, the campaign will experience five stages in the life cycle. During each time period the number of touchpoints, client marketing efforts that touch the customer, are expanded. These touchpoints build on [...]

By: Patient Touchpoint Strategy 4 Steps to Increase Total Patient Experience | Beyond Social Media Marketing... Entwine Inc

Sat, 08 May 2010 18:34:14 +0000

[...] next step for healthcare professionals is to design a Touchpoint Optimization Strategy that will increase the quality of the total patient [...]

By: ira kaufman

ira kaufman — Thu, 01 Apr 2010 04:03:52 +0000

Deepak
Thank you for the comment.Our team is working on developing new metrics for evaluating social media and Integrated Media Marketing (IMM)( see new LinkedIn group) The old ROI was designed for traditional media . It does consider that IMM is synergistic if properly designed and implemented. The results are not a linear. There are multiple inputs of Resources necessary to generate different levels of value for the company. More in future posts

By: Free Classifieds Blog

Free Classifieds Blog — Thu, 01 Apr 2010 01:54:19 +0000

This is the first article I saw that really delved into the details of social media ROI. There is an opportunity for the authors to develop some measurable metrics that can be used by corporations to measure their social media success. I hop the authors find time to work on this subject

By: pligg.com

pligg.com — Wed, 31 Mar 2010 21:46:18 +0000

5 Steps Evaluating Social Media ROI…

“Touchpoint Optimization Strategy ” is a 5-step process that tracks the conversion from a one way touchpoint to an “action point” in the customer relationship lifecycle….

By: ira kaufman

ira kaufman — Sun, 28 Mar 2010 14:50:57 +0000

Mary Ann Thanks for your input. We are focusing on developing new approaches to Touchpoint Analysis. In addition we feel that ROI is a term and concept that measures traditional marketing efforts with defined results. Social Media and Integrated Media Marketing (IMM)requires a new metric that reflects the Resources inputted and the Value received by the company. We are launching a collaborative effort to develop this new metric. Welcome your input .

By: Mary Ann Halford

Mary Ann Halford — Sat, 27 Mar 2010 02:29:48 +0000

Ira and Bob, I very much like the flow of Listening – Conversing – Converting. The chart is super . . . I look forward to further posts and development of Steps 4 and 5 – Analyzing and Evaluating . . .there are many layers to address here. Very helpful post . . . Best, Mary Ann